It almost spells out U-bun-tu.
It’s unique and modern, but has a feeling of community within it.
Its pleasant that it reflects the working of OS, smoother more user friendly
An idea of a future, dynamism and creativity
It has a “rich” quality that has generally been part of the Ubuntu soundscape.
It is unobtrusive and feels like it fits the old “humanity” as well as the new “light” theme.
It’s distinctive, playful, lively and yet restrained, soothing and modest.
More info can be found here